Nike Visual Direction

Design

Nike came to us with the task of creating internal visual direction for their future campaigns. They asked that the design speak to the summer season and and to their concept of reimagining victory. This visual direction moved forward to the final round of selection, but was not used in the final deliverables. (Agency — Makelike Design)

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The below images show the evolution of this visual direction, which began as a simple reveal or reimagining of victory. By creating a physical boundary for the image, we see victory as a snapshot for the athlete, and also as something to conquer. As this direction moved forward, the elements were refined to work together in a more modular way, creating a bit of edge for both the athlete and concept.

For the chosen direction, we created motion assets to support the visual campaign for both summer and fall.