Honeydew Salon
Art Direction, Design, Production
Co-owners Jasmine and Emily came to me with the task of creating branding for their new salon, Honeydew. We landed on a logo lockup that has a vintage feel, but also feels fresh and modern. Customization in the type’s texture and shape adds a little bit of additional flair and sexiness. (Photo by Jessica Marie Photography).
The process of creating a logo for Honeydew started with talking to Jasmine and Emily about their vision for the salon — what it was going to look like, how they wanted customers to feel when they visited, etc. We focused in on the fact that they wanted something bold and playful, with a little bit of sexiness, and a nod to vintage. After presenting them two visual directions, we moved forward with the above design. The below sketches show the alternate direction and a bit of the process for how the logo came together.
